Jeans Day Landing Page: Giving That Never Goes Out of Style
This landing page served as a platform to spotlight The Standard's meaningful contributions to communities in the regions where their offices are situated, while also marking the launch of The Jeans Day program. The page guides visitors on a journey through the company's history, illuminating the double-matched contributions and shedding light on the organizations set to benefit from this philanthropic initiative.

In my role as a designer, I collaborated closely with the art director and program leaders to bring this vision to life. To enhance user engagement and foster a sense of nostalgia, I introduced an innovative survey feature. Users were invited to reminisce about their favorite eras of jeans, with seven distinct jean types illustrated for their selection. This interactive element not only injected fun and nostalgia but also served as a conduit for educating visitors about The Standard's commendable community endeavors.

Ultimately, my goal was to craft an immersive and easily navigable experience that not only resonated with users but also imparted valuable insights into the impactful work carried out by The Standard for communities.