Package Design: Cultured Kindness

A beloved local vegan cheese company based in Portland, Oregon, sought the expertise of a designer to craft captivating and on-brand packaging for their delectable cheesecakes. Our collaboration was marked by insightful discussions exploring various creative directions and ideas. The client's vision was to incorporate a whimsical, cartoon-like design that harmoniously complemented their existing logo while adhering to the food labeling regulations and guidelines set forth by the Oregon Department of Agriculture. Over three rounds of close collaboration, feedback, and edits, we honed our focus and ultimately arrived at a concept that perfectly encapsulated the essence of Cultured Kindness. The owners were delighted with the final result, recognizing that it authentically represented their brand identity.